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“500 million is a milestone that very few companies get to,” Instagram chief Kevin Systrom told Forbes. “This scale is not a badge on our uniform, but a signal of our ambition. If we can have a billion or a billion and a half on Instagram, we get closer to capturing every experience in the world … it’s a whole new chapter.”
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International users represent more than 80 percent of the service’s photo sharers, and contribute “significantly” to the 95 million videos and photos uploaded to the service each day. Over the past two years, the social network has more than doubled in size - it told USA Today that it hit 400 million users in September, and added its latest 100 million active users faster than the previous 100 million, expanding far beyond the U.S. Instagram’s upward growth isn’t a recent trend. Instagram, the Facebook-owned photo network, just crossed an important milestone in its mission for world picture-sharing dominance: it has amassed more than 500 million active users, 300 million of whom use the service “at least once a day.” Thought the internet community has had its fill of food, cat, and sunset pics? Think again. Given the affluence of many Instagrammers, it certainly makes sense for brands to market their products and services on this burgeoning social network. Many Instagram Users have ‘Deep Pockets’Ī study by the Pew Research Center shows that many Instagram users have fairly ‘deep pockets’. With this in mind, if you’re among the 48% of small businesses not utilizing the popular image sharing network, you could seriously be lagging behind your competitors in the marketing stakes. More Than Half of Small Businesses Use InstagramĪccording to the Clutch 2017 Small Business Social Media Survey, 52% of small business owners use Instagram. Millions of Photos and Videos are Added to Instagram Dailyĭid you know that 95 million photos and videos are uploaded each day onto Instagram? Consequently, if you’re not adding your brand’s images and videos to Instagram regularly, you’re very likely to fall behind your more social media savvy competitors. With people joining the network a such a prolific rate, you simply can’t afford to ignore the power of Instagram. In 2017, the company gained a staggering 100 million users in just six months. Instagram boasts a phenomenal growth rate. Users Are Signing Up to Instagram in Droves Furthermore, the Stories feature allows you to add links to direct followers to your website, blogs or other social media handles. Using Instagram Stories helps small business convey messages that are too lengthy to be confined to just one photo. When the company launched its Instagram Stories features, it was lapped up by users, quickly reaching 200 million daily active users.
#Active users on instagram plus#
Instagram Stories has 200 Million Plus Daily Active Users If you want to keep up with freelancers and other small businesses, you’ll need to start investing in Instagram. Research from the gig economy marketplace Fiverr shows freelance spending on Instagram has more than quadrupled since the beginning of 2017. Gig Spending on Instagram has More than Quadrupled Since 2017 With 500 million users daily, Instagram makes it easy for small businesses to connect and engage with customers and prospective customers every day. If your small business targets Generation Z - those aged 13 to 19 - you’ll be interested to learn that about 50% of these young social media users are active on Instagram. 50% of Generation Z Users Are on Instagram With the downloading of the Instagram app long surpassing 1 billion on the Google Play Store alone, the hugely popular video and photo sharing platform provides a wealth of opportunity for small businesses to reach out and engage with customers. Downloading of Instagram App Surpasses 1 billion on Google Play Still not convinced? The check out the following 20 Instagram statistics that every small business owner should be aware of.